Question 1

What is Google Tag Manager?

Accepted Answer

From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.

Question 2

What is Google Tag Manager's best feature?

Accepted Answer

Reviewers rate Mobile app tagging highest, with a score of 8.3.

Question 3

Who uses Google Tag Manager?

Accepted Answer

The most common users of Google Tag Manager are from Small Businesses (1-50 employees).